Last week, we published an article about the principles of human behaviour that can be successfully used as social personalization tools. As personalization is the hot topic nowadays and behaviour could easily be a never ending one, it takes a lot more than a page to comprehend even a small part of what these two are all about. What drives human behaviour and how we could use these drivers to personalize our users’ experience? Keep reading, you’ll be able to see the rest of last week’s answers below.
The human mind is so complex that scientists have spent years to explore it and still a lot is left unknown. However, during the long years of research so far, it has been proven out that we all have our own rules to perceive the environment. Every day we are attacked with great amounts of visual information, which we tend to divide into groups. Similarity is a powerful grouping mechanism and the items that look alike usually fall into the same group. Providing your clients with a personal recommendation, based on their browsing history and the products, they’ve viewed before, is most likely to guarantee another visit on your website.
What goes around, comes around – reciprocation defined in a few simple words. When you give your users a pleasant and positive experience, they will reciprocate it into positive feelings and actions towards your brand. Reciprocity is a great determinant of human behaviour. Do your customers a favour and they would certainly want to return it. What is more, a small favour can often reciprocate in a much bigger one. A friendly action will certainly reciprocate into a similar one. This not only means that you’ll make your customers feel valued and appreciated, but your brand will certainly become differentiated and highly recommended.
Every product evokes certain emotion – it could be positive, negative, or sometimes even unidentified emotion, but there’s always emotion, in everything we do. Emotions are a great part of our everyday lives and it is a successful tactic to use them to engage with our customers. Even though Facebook and the rest of the social networks are a great way to increase the level of customer engagement, why not start engaging users with your website. If a customer has shown interest in your brand, it is much more likely for them to visit your website, rather than just take a look at your Facebook page. Giving your clients the personalized experience on your website will make them share this positive experience with friends. Invite them to your website and give them what they’re looking for. It’s not that hard to find the right content, just take a look at your open rates. What has attracted more attention? When was it posted? Remember that the days of the week can play a major role into the opening rates of your posts. Use the information, you already have to give your clients the spark, everyone is seeking today.
We all know that a person’s behaviour is often influenced by the actions of people around. This also applies to the online behaviour of your clients and users. If several people in the same network have mentioned their interest in a specific product, service, or brand, it is a lot more likely for the other members of the same network to share this similar and hopefully positive attitude towards the object of interest. This will also eventually make the purchase decision much easier.
The recent obsession with social media channels has both its advantages and disadvantages but without any doubt, one of the greatest benefits of social media is that it has the power to influence decisions. The social influence can easily be noticed in large groups, who have a tendency to make similar choices. And then again, social media not only makes it easier for companies to attract more attention through engaging with a lot more people, but it also has a great influence on the purchasing decisions of user groups with similar interests.
Many companies have now found that personalization is the way to connect with their customers in a unique, more personal level. Social login gives access to a lot of customer data, valuable, structured information, revealing the secrets behind our needs, wants, and behaviour. This information does lead to better customer engagement, higher sales and much more prospect clients than ever before. Although, it should be used wisely and privacy must be taken into consideration at all times. As much as this data gives to companies nowadays, it could take a lot more, if consumer data is misused in any way.
*** So Adaptive was founded in 2013 and has quickly become a leading provider of social login and social personalization services. The professional technology team at So Adaptive has the right tools to personalize any website and create a unique visitor experience for your customers. Please Contact Us for more information.